Why Kana

Why Kana is a handmade eco-bag brand that focuses on creativity, sustainability, and individuality

Each bag is unique and designed to stand out. So the goal was to build a social media presence that felt just as bright and artistic as the products themselves

Why Kana is a handmade eco-bag brand that focuses on creativity, sustainability, and individuality

Each bag is unique and designed to stand out. So the goal was to build a social media presence that felt just as bright and artistic as the products themselves

Why Kana is a handmade eco-bag brand that focuses on creativity, sustainability, and individuality

Each bag is unique and designed to stand out. So the goal was to build a social media presence that felt just as bright and artistic as the products themselves

Responsibilities

Designed the logo, brand identity and Instagram highlights to give the brand a recognizable look
Updated the bio and profile layout to better reflect the brand’s values
Planned the content strategy together with a founder
Organized and art-directed a video shoot with models
Edited videos, created graphic posts, and maintained a consistent feed aesthetic

Results

Built a vibrant identity that mirrors the brand’s creative spirit
Improved brand recognition through visual consistency
Produced engaging photo and video content that strengthened the eco-lifestyle positioning

Reels

Posts