Mamma Mia
Mamma Mia
Mamma Mia
Mamma Mia is a cooking workshop brand in Helsinki founded by Italian chef Mattia who organizes cooking workshops
Together with two teammates, we worked on refreshing the brand’s social media presence with the goal of increasing brand awareness, maintaining a consistent posting schedule and creating content that felt as if Mattia himself was running the account
Mamma Mia is a cooking workshop brand in Helsinki founded by Italian chef Mattia who organizes cooking workshops
Together with two teammates, we worked on refreshing the brand’s social media presence with the goal of increasing brand awareness, maintaining a consistent posting schedule and creating content that felt as if Mattia himself was running the account
Mamma Mia is a cooking workshop brand in Helsinki founded by Italian chef Mattia who organizes cooking workshops
Together with two teammates, we worked on refreshing the brand’s social media presence with the goal of increasing brand awareness, maintaining a consistent posting schedule and creating content that felt as if Mattia himself was running the account
Responsibilities
Responsibilities
Responsibilities
Planned the content strategy and visual style
Produced content from multiple filming sessions
Filmed and edited 25 reels over 3 months about recipes, cooking processes and workshop moments
Designed 10 graphic posts, updated bio, username and story highlights
Created and published stories almost daily and reels/posts 2–3 times a week
Planned the content strategy and visual style
Produced content from multiple filming sessions
Filmed and edited 25 reels over 3 months about recipes, cooking processes and workshop moments
Designed 10 graphic posts, updated bio, username and story highlights
Created and published stories almost daily and reels/posts 2–3 times a week
Planned the content strategy and visual style
Produced content from multiple filming sessions
Filmed and edited 25 reels over 3 months about recipes, cooking processes and workshop moments
Designed 10 graphic posts, updated bio, username and story highlights
Created and published stories almost daily and reels/posts 2–3 times a week
Results
Results
Results
Transformed the account into a consistent, visually appealing and professional-looking page
Improved account discoverability and audience engagement
Developed a library of high-quality visuals and reels that helped attract new attendees
Grew Instagram by over 300 followers in 3 months
Increased engagement through regular video content
Built a warm image that reflects Italian culture
Transformed the account into a consistent, visually appealing and professional-looking page
Improved account discoverability and audience engagement
Developed a library of high-quality visuals and reels that helped attract new attendees
Grew Instagram by over 300 followers in 3 months
Increased engagement through regular video content
Built a warm image that reflects Italian culture
Transformed the account into a consistent, visually appealing and professional-looking page
Improved account discoverability and audience engagement
Developed a library of high-quality visuals and reels that helped attract new attendees
Grew Instagram by over 300 followers in 3 months
Increased engagement through regular video content
Built a warm image that reflects Italian culture
Before
Before
Before
After
After
After
Long username and unclear bio - weak value proposition and difficult to remember
Story highlights lacked structure - mix of everything
Grid looked uneven - mixed styles, no clear color system
Captions - didn’t reflect one brand voice
Irregular posting - content felt “one-off” rather than planned
CTAs to book were not prominent
Long username and unclear bio - weak value proposition and difficult to remember
Story highlights lacked structure - mix of everything
Grid looked uneven - mixed styles, no clear color system
Captions - didn’t reflect one brand voice
Irregular posting - content felt “one-off” rather than planned
CTAs to book were not prominent
Long username and unclear bio - weak value proposition and difficult to remember
Story highlights lacked structure - mix of everything
Grid looked uneven - mixed styles, no clear color system
Captions - didn’t reflect one brand voice
Irregular posting - content felt “one-off” rather than planned
CTAs to book were not prominent
Short handle and rewritten bio with clear services
Reorganized highlights with different covers and categories
Consistent layouts of grid
Branded tone of voice across captions and visuals
Daily Stories, 2-3 posts per week
Clear CTAs (DM to book) placed high in the profile
Content crafted to feel like Mattia is running the page himself
Visible growth on the profile (followers and reach)
Short handle and rewritten bio with clear services
Reorganized highlights with different covers and categories
Consistent layouts of grid
Branded tone of voice across captions and visuals
Daily Stories, 2-3 posts per week
Clear CTAs (DM to book) placed high in the profile
Content crafted to feel like Mattia is running the page himself
Visible growth on the profile (followers and reach)
Short handle and rewritten bio with clear services
Reorganized highlights with different covers and categories
Consistent layouts of grid
Branded tone of voice across captions and visuals
Daily Stories, 2-3 posts per week
Clear CTAs (DM to book) placed high in the profile
Content crafted to feel like Mattia is running the page himself
Visible growth on the profile (followers and reach)
Posts
Posts
Reels
Reels